Creative Component - The Redesign

In our third podcast in the re-design series, we speak to Lorraine Ball from Roundpeg, based in Carmel, Indiana. Roundpeg helps small businesses become big businesses.

Lorraine believes that the only way to be successful is for a brand to stand for something, and to own that position in a consumer’s mind.

Grab the MP3 File | duration 25:28

Visit Lorraine online at www.roundpeg.biz

Earlier, I posted a topic, asking the question of “Who is my Target Audience?”
On the topic of Designing a web site for site visitors or clients, Lorraine adds:

“…You need to design your site based on the objectives of your business. If you have a strong customer base, and what you’re looking to do is maintain and strengthen the relationships with your existing customers, you need to design for them. If you’re primarily in an expansion mode, and you’re looking to attract new customers, you still don’t design for everybody. My recommendation is that you think about your ideal client. You put a picture of that person on the wall in your office, and you talk to, and write to, and design for that client. The one thing I don’t think you should do is — design for other designers. It’s fun, but unless your business is about freelancing for other designers, then you need to impress them. Designers standards are high; they’re going to look for the pithy, the clever, the edgy. If your target clients are business owners, who tend to be a little more conscious, as it’s their money they’re spending, they want stable/interesting design. They’re not going to get your inside jokes or your humor, and so my recommendation is your core site is perhaps a little more straightforward, then it’s ok to have some fun & clever pages tucked in there; little surprises for the designers who will appreciate your humor…”