Creative Component - The Redesign

I’ve been putting this one off for a while, and I finally have some progress. I just went through a few exercises on the Franklin Covey web site, which has a Mission Statement Builder. It didn’t help me develop a mission statement, but the presentation put me in the right mind. Let’s say it influenced me to clear my head and get real with who I am and what I do.

I began tonight with a list of adjectives:

Clean, Direct, Un-Complicated, Provides Solutions, Knowledgeable, Funny, Experienced, Creative, Innovative, Technically-Savvy and Drop-Dead Gorgeous.

On the podcast interview I conducted on Developing a Mission Statement, Henning Fischer mentioned the sheer simplicity of Jet Blue’s mission statement, and I have to agree — it’s very straight-forward. It goes like this: “Jet Blue Is a low-fare, low-cost passenger airline, which provides high-quality customer service.”

I could “borrow” theirs:

Creative Component is a low-cost design consultancy, providing high-quality results.

But that’s too easy, right?

On the point of “borrowing”: When Macromedia MX first rolled-out, I attended a special roadshow event. I remember one presenter’s comment about stealing content. He said: “If you borrow it from the internet, and put it back-up on the internet, it’s not stealing.”
That’s a joke that will be stuck in my head forever, but I digress…

I thought something with Creating, Defining and Refining might sound cool, but that might be more of a catchy subtitle. I’ll probably use that as an in-line title a bit later.

We create clear, concise, productive results in any marketplace.

That one’s short, but not very tightly-focused. It sounds like I do everything for everyone, and while this could be a truth, it’s also something that needs to be fixed from a business stand-point.

Taking a closer look at the work I do, I considered a mission statement with a slant towards a partnership, as a large percentage of the work I do is to assist other design/development/marketing agencies.

We’re your creative partner. Together we’ll create visually-exciting, cost-effective marketing solutions for your business.

This one also sounds like a title or a catch-phrase of sorts, but I do like the uniqueness to the delivery.

I also do full-service design and development for small companies, which pushes me in this direction:

Creative Component provides a unique combination of experience, creativity, and leading edge technology to provide businesses with the solutions that match their needs and contribute to their success.

I think I’m going to sleep on it.